Nvidia RTX 4090 ‘the new heavyweight champ’ launches October 12 for $1599

Nvidia has just revealed the new RTX 4090 (opens in new tab) at today’s GeForce Beyond Special Broadcast, one of the worst-kept secrets in tech. I mean, you could almost say that about any new bit of tech coming out of either the Nvidia, AMD, or Intel silicon skunkworks, but due to the voracious nature of PC gamers, the new Lovelace generation of RTX 40-series (opens in new tab) GPUs has been more leaky than an especially perforated teabag.

“Ada is a quantum leap for gamers,” says Jen-Hsun. He’s promising twice the performance of the RTX 3090 Ti in Flight Sim, and up to four times the performance in specific ray traced environments thanks to its new Lovelace architecture.

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